Rihanna’s Fenty fashion brand is here, and she releases her first ever campaign video for it. She has another brand, Fenty Beauty, for makeup, and now, she’s moving it forward with her fashion collection. There was a backdrop in the video that showed the market at CMS, Lagos, and it’s an honour to have one of Nigeria’s busiest places in her video.
The daily hustle in CMS is shown, and from this side of the screen, we’re able to see how Lagosians struggle daily for a living.
On May 29, Rihanna’s Fenty brand will be launched online, and during a New York Times interview, Rihanna says that the plan for the brand was to be “disruptive” and change the luxury fashion world with a focus on direct-to-consumer online sales.
Her collection consists of shoes, sunglasses, and other accessories which will be added to the collection consistently. In addition, Rihanna is the first black woman in history to run a major luxury fashion house for the fact that her brand was launched in partnership with LVMH, which includes other fashion brands like Givenchy, Fendi, Marc Jacobs, Louis Vuitton and Christian Dior.